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Category Archives: TransferWise

Money Transfer Fintechs: race against time

Money transfer startups - Race against time

“High fees, large incumbents, and a $400B+ market are under attack by a slew of remittance startups.”

CB Insights, February 26, 2015

For disruption to occur, it only takes one determined startup with a long-term vision spanning two or more decades. The disruptive force of innovation only required one Amazon for books, one Spotify for music, and one Netflix for entertainment. After more than two decades since the founding of Xoom and over a decade since the launch of Wise (formerly TransferWise), the cross-border money transfer industry still does not know which fintech company will be such a disruptor. However, a decade of keen observation in this fiercely competitive space gives us a reasonable understanding of which ones still have a chance, which ones don’t, and why some fintechs are no longer around.

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Wise (ex TransferWise): Rebel, What is Your Cause?

TransferWise Money Transfer: billboard

Tale of Two Wises

“Revolution is a tough business. You can’t make it wearing white gloves and with clean hands”

Lenin

Wise’s (ex-TransferWise) origins are often described as follows: Two Estonians, one a former Skype employee and the other a Deloitte consultant, became fed up with the exorbitant fees charged by banks for money transfers from the UK to Estonia. Fueled by their frustration, they had a stroke of brilliance – matching remittance senders and receivers within the same country. With a sauna in their office and a team unafraid to challenge the banking industry, TransferWise was born. The startup received backing from prominent investors such as Peter Thiel, Richard Branson, and Ben Horowitz, propelling it to the pinnacle of fintech consumer cross-border transfers, surpassing a valuation of $10 billion in 2021.

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