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Category Archives: TransferWise

Wise (ex TransferWise): Rebel, What is Your Cause?

TransferWise Money Transfer: billboard

Tale of Two Wises

“Revolution is a rough business. You can’t make it wearing white gloves and with clean hands”

Lenin

Wise’s (ex-TransferWise) origins are often described as follows: Two Estonians, a former Skype employee, and a Deloitte consultant became fed up with the exorbitant fees charged by banks for money transfers from the UK to Estonia. Fueled by their frustration, they had a stroke of brilliance – matching remittance senders and receivers within the same country. With a sauna in their office and a team unafraid to challenge the banking industry, TransferWise was born. The startup received backing from prominent investors such as Peter Thiel, Richard Branson, and Ben Horowitz, propelling it to the pinnacle of fintech for cross-border consumer transfers, surpassing a $10 billion valuation in 2021, and transferring by far more volume than any incumbent or fintech.

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Money Transfer Fintechs: race against time

Money transfer startups - Race against time

“High fees, large incumbents, and a $400B+ market are under attack by a slew of remittance startups.”

CB Insights, February 26, 2015

For disruption to occur, it only takes one determined startup with a long-term vision spanning two or more decades. The disruptive force of innovation only requires one Amazon for books, one Spotify for music, and one Netflix for entertainment. After over two decades since Xoom’s founding, the first fintech in this space, two fintechs ended up ahead of the pack. More than a decade of keen observations in this fiercely competitive space has given us a reasonable understanding of what made Wise and Remitly so far ahead of others, and why some fintechs are no longer around.

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